Promoted

Category

Social Media Made Easy: Grow Your Business with the Promoted Tool

Pricing

Promoted is a platform that helps businesses improve their search and ad ranking on marketplaces. It uses machine learning to predict clicks and conversions and optimizes for the best user experience and revenue. Promoted is open source, so businesses can bring the technology in-house.

  • Increased conversion rates
  • Increased revenue
  • Better matching of users with products or services
  • More efficient and performant implementation
  • Ability to deliver better content to users
  • Ability to drive more business to merchants

Pros

  • Increased conversion rate (e.g., +11% for Hipcamp, +16% for Outschool)
  • Improved user experience
  • Increased revenue
  • Open source code
  • Faster time to launch

Cons

  • The need for a large engineering team to implement and maintain the open-source code
  • The possibility that the technology is not as effective for all businesses [as is the case with any tool)

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